January 05, 2022

You're Watching Video Music Box (Video)


You're Watching Video Music Box is the untold story of the world’s longest running video show, Video Music Box. A hip hop mainstay since 1983, Video Music Box gave a platform to artists like Jay-Z, Nas and Mary J. Blige before they hit it big. Video Music Box was launched and hosted in New York City by visionary DJ and MC Ralph McDaniels. With four decades of never-before-seen footage from McDaniel’s packed vault, the film spotlights the series’ global influence on Hip Hop, along with his professional and personal triumphs. Ralph McDaniels has been instrumental in documenting the evolution of Hip-Hop culture... he's directed and produced over 400 music videos from: Wu-Tang Clan, “C.R.E.A.M” (1993); Nas, “It Ain’t Hard to Tell” (1994); Roxanne Shanté, “Roxanne-Roxanne” (1995); Black Moon "Who Got The Props" (1993), to name a few. He also co-produced two feature films, including “Juice” (1992), “Roxanne Roxanne” (2018) and countless documentaries. It's hard to put to words the influence this had on me growing up, and it's unfortunate I'm this late to actually sit and watch the documentary celebrating its importance. But, here I am... watch the official trailer below, and props to Nasir Jones for his role in helping to bring this documentary to the people. It ain't hard to tell...